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  • Writer's pictureKimmy Dickson

Guidance on How to Market Yourself and How to Best Present Yourself as an Artist

Updated: Jul 16, 2023

As a music artist, it is not enough to just create great music. You also need to market yourself effectively and present yourself in the best possible way to attract fans and industry professionals. Here are some tips on how to do just that:

Develop a Brand Identity

The first step in marketing yourself as an artist is to develop a brand identity. This includes everything from your stage name to your logo, website, and social media profiles. Your brand should reflect your music and your personality, and should be consistent across all platforms.

Utilize Social Media

Social media is a powerful tool for artists to connect with fans and promote their music. Make sure you have profiles on all the major platforms, including Instagram, Twitter, Facebook, and YouTube, and post regularly to keep your followers engaged. You can also use social media to build relationships with other artists and industry professionals, which can lead to collaboration opportunities and exposure to new audiences.

Build a Website

A website is a must-have for any music artist, and you can make it even more effective by adding more features. It is a central hub for your brand and allows fans and industry professionals to learn more about you and your music. Make sure your website is easy to navigate and includes your bio, music, photos, and upcoming shows. You can also add a blog section where you can share your thoughts and experiences as an artist, which can help you connect with your fans on a deeper level.


Networking is key in the music industry, and there are many ways to do it. Attend industry events like music festivals and conferences, and make sure to connect with other artists and industry professionals on social media. You can also collaborate with other artists to expand your reach and create new music that appeals to a wider audience.

Create Engaging Content

In addition to your music, create engaging content that will attract fans and keep them coming back for more. This can include music videos, behind-the-scenes footage, and vlogs. You can also create exclusive content for your website or social media profiles, such as acoustic versions of your songs or live performances.

Be Professional

Finally, it is important to present yourself in a professional manner at all times. This includes everything from your communication with fans and industry professionals to your stage presence and appearance. Remember, you are not only representing yourself, but your brand as well. You can enhance your professionalism by creating a rider that outlines your expectations for shows and performances, and by having a reliable team of professionals to support you.


In conclusion, it is important to remember that marketing yourself as an artist is just as important as creating great music. By developing a brand identity, utilizing social media, building a website, networking, creating engaging content, and being professional, you can increase your visibility and attract more fans and industry professionals. Remember to stay true to yourself and your music, and to keep your brand consistent across all platforms. Good luck on your journey as an artist.

Join HyperTribe to get these resources at your fingertips

If you want to take your music journey to the next level, join HyperTribe, an online global community of resources for musicians like you. With HyperTribe, you'll have access to a vast collection of educational materials, mentors and a supportive community of fellow musicians. Start your free trial today and see how HyperTribe can help you unlock your musical potential. Good luck on your musical journey.

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