Updated: Oct 8, 2021
I want to talk all about investors in your music. So how do you get people on board, on board that are going to really help you get to that next level and be able to invest in you? I'm usually referring to labels, but now the times changing and investors can also come in the form of angel investors and outsider investors.
So it's not just labels nowadays, but once the right time to do this and always find that artists get this bit and little bit wrong. You're looking for someone who's going to invest in you, and guess what they're looking for in return, unless they've got a lot of cash to blow and they just want to throw their money away. They're probably looking at a return on their investment.
Now let's take the labels. For example, there are they're in the music business. So any money, so any money that they put in, they're going to want to get out again and. It sounds really simplistic to say it that way, but you've got to be able to prove that you can already make a return for that investment to come.
Or you've got to show at least some promise of it. This is why people get signed. This is why people, you know, work with invest. What would labels and, you know, that's why people aim for that. My management team that PA. That's why people aim for that management team that perhaps thinks that they're going to get them to the next level, but everybody is missing this massive, massive step.
And one of the biggest questions I get asked is how can I get a manager? I always just want everybody to just unpack that whole myth. That as soon as you get a manager that suddenly you're being signed to a label and suddenly your, the biggest pop star in the world, it doesn't work like that. The people who are at the top of there for a reason, they can commercialize their success and they can actually make them sells money.
And also their team money. Yes. Managers can help, but really what you're looking at is how do I become a business owner? How do I really put myself back in that driving CSO? I'm already making money by the time I get to those labels or those investors. I haven't had a conversation the other day about someone giving some advice when you start up.
And it just really struck a chord with me that this is exactly what artists should be doing too. They said to this person that they have an idea, they want to get an idea off the ground. And so they should be going off to VC investment that's venture capitalists. So the idea of putting a pitch deck together and being able to throw that in front of a lot of investors is, is a great idea.
And it does work sometimes for some people, but what doesn't really happen is that the idea isn't tested the pressure is then on you to make sure that you actually make that something. And unless you have a track record of doing that sometimes, or most of the time that doesn't work, people are too often.
People often too likely to jump to the conclusion that just because they have a great idea, it's going to work. The real world just doesn't work like that. And it's the same thing for artists, just because you have a great song. And just because you think that you are a great artist, not necessarily mean that you have the right to be successful.
That sounds really harsh, but it's actually the reality. You need to work for your fan base. You need to work for your community. You need to show that you can provide value to other people. And that's what it's all about. So many artists skip this step, and I really want everybody to take a second and think, what is my Valley?
Where do I give value? And yes, it can be just in a really great song, but you want to have more than that too. So going back to the idea of having an investor invest in a great idea. Let's just say that they put all that capital into that. So let's just say they gave the startup 20,000 pounds to get off the ground.
That's great. Now, the, now, where are you going to spend that? Who are you going to spend that with and what are you going to do to make sure that that 20,000 pounds doesn't go down the grandpa?
This is where a lot of startups get stuck. And also if you have the investment too early as an artist, you're going to get stuck. You need to know who your team is, and I'm not just saying, go out and get the next manager that you can. You really want to spend time and getting the right people around you.
Because once you get that money, you want to put it to work and you want to be able to turn that 20,000 pounds into a hundred thousand dollars. So think about that. The manager is not going to do it all for you. Yes. They'll help along the way, but no one's ever going to be as passionate about your music as you, no one's ever going to be as passionate about your career than you.
It's the same thing with every single company. The founder is always, the most of the founder is always the most passionate and you never really get.
So let's go back to all of that and take a look and see what we can do to help artists make sure that they are ready for that investors. First of all, you've got to know yourself. You've got to know yourself and who you are and why you're different. Take a look at the landscape and understand where do you fit within the market.
What do you bring in terms of value? That's different to everybody else that could be a slight different genre of music that could also be a slightly different take on something you might be quite yeah. Outspoken in comparison to the rest of the people in your genre or whatever it is that makes you unique.
This is something we really did drill down into our hyper tribe membership, and we make sure that every single one of our members knows exactly who they are. We do it from visual representation all the way down to their core values. This is so, so important. And a lot of people overstep this foundational thing.
The next step that we work with our hypertrophy, the next step from this is building your community. This is why people say about Instagram followings. And this is why people talk about, you know, being able to have such a hardcore following that you can be able to. Perhaps sell to anybody by having a big community.
It means that you have people that are interested in you. They're interested in what, and when you can bring table and also for your investor, it's also a little bit of proof that people are actually wanting to hear what you have to say, but better than anything is always the sales. Can you actually sell a music?
Can you get those streams? Can you make it all happen? And that only comes from nurturing your community. I've seen so many artists tried to skip this, that, and just do it as if it were, I don't know. Yeah. Okay. As if it were manufactured. They think that this is the bit where they can really, really just delegate it or whatever it is, but that particular community, but you have belt is wanting to see you is one to be nurtured by you.
So putting the systems in place to be able to do that is so important. And then monetizing. Monetizing and how you're going to do that. Whether it's just three streams, whether it's just through ship deals, perhaps it's something you've got to be ready for. So many artists think that the development process is actually really long.
And luckily thing really what's happening is you are mentally getting put into a different kind of space. A lot of people start out in music because they see a lot of glitz and glam and all those kinds of things, but really it's not. It's about really working away at your community, building that bit by bit, building a fast building, those systems, building your team, trying things, failing at them, trying better things, succeeding at them, whatever it is, the golden rule is the everything that fails remove immediately and everything that succeeds bring it forward.
It's just not simple. Just people forget. They always forget to actually do these fundamental steps. So it makes sure that you're ready for your investment because the hard work starts. And when you have to answer to other people, if you can do independently and you can make a successful career and you can have the freedom to work with whoever you want, then why not go for that?
Think about who you really need, because at the end of the day, if you have someone else's money in your pocket, it means that they own you. And it means that you have to answer to them.
and that's it for this week's episode of plugged into, I been, your host can be the accent. And if you think that any of these points are a bit daunting and that you need some support, you must have over to hyper tribe and become a member of us. We'll be more than happy to help you. And that's exactly what we do.
We help with strategy. We also open you up to industry events that exclusively only for our members. We also provide a whole load of resources so that we make sure that you get there quicker than anybody else. And also on top of that, we personally invest our time and energy into you. So any opportunities that come from our partners and our network, we make sure that you're the first people that they think of.
So head over to www.hypertribe.io, and also check us out on Instagram at hyper underscored tribe. We've been, we'd love to hear from you. So just shoot us a message.