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  • Writer's pictureKimmy Dickson

Why All Musicians Should Be Influencers

Updated: Oct 8, 2021

Lifting the visibility of their cities and their cultures, music artists are establishing that much-needed breakthrough. Monetising one’s social media presence and the following has become a common phenomenon in the age of social media, as it wields the power to attract, create an impact and drive conversations.

Influencers, in particular, possess the ability to inspire a global population, influence atheistic sense and fuel cultural unison. In this unique mix, musicians play an instrumental role, as their music transcends all barriers, all borders, all creeds and all races, resulting in cultural harmony and shared values.

Influential people are at the epicentre of shaping culture, shaping personalities and shaping communities. Creating a tectonic shift, music micro-influencers, carve public opinion with their unique thought process. Social media platforms are thus, the perfect platforms for music creators to directly engage their audience, design a cultural experience and immerse music fans into a space that is a breeding soil for a socially powered business.

Driving Social Change with Music – The Power Music Influencers Possess

Music, at its very core, holds the ability to create social movements, drive change, and mould expressions. With its immense potential to drive cultures and push forward varied expressions – empowering gig artists to take the reins in their own hands. Their leverage allows them to create distinctively niche music, develop their personal business model, pick their partners, decide their collaborations, and control their influence. This nurtures and fuels a self-sustaining ecosystem, where influencers control their cultural capital and spearhead the initiative for carving out their own niche.

Rather than simply creating sharable music or simply pandering to the popular culture, music influencers entail the power to empower others within the music community. They possess the clout to create a space for developing dialogue around critical issues while leveraging their skills, to create a personal enterprise that is larger and more meaningful than simply their music.

Who Needs Publishing Companies When You Can Share Music Digitally?

In the digital music retail era, relying on record labels or music representatives is a thing of the past. Rather than putting their faith in music publishing companies, influencers can instead, harness their influencing power, get their music streamed on the best music apps for Android and the best music apps for iPhone. This access to music-enthusiasts provides them with a gateway or access to numbers, brand recognition, global appreciation and a wider connect.

By playing out a masterstroke, influencers can easily amplify their brand image. Creating a balanced concoction of strategic planning and authentic experiences, an influencer can connect, forge a social bond and seep into the mind-set of the consumer that consumes their content. The influencer space is budding with influencers from various segments; however, each individual gets to find their fair share of space, due to how democratised it is. By building an authentic brand, influencers not only work on their present but also extend the longevity of their legacy and their presence within the community.

Building a Digitally-Savvy Music Brand

Thinking out of the box paired with harnessing digital skills can lead a musician to build a personal brand that connects with the wider population. By redefining boundaries and by integrating tech and the digital space into the product they create, music creators create a human experience around an intangible product.

With the advent of digital distribution, music creators get to avail the opportunity of disseminating and publishing what they create in their small recording studios, to the global centre stage. This not just leads to increased investment and increased progress for the brand reputation but also translates into collaboration with reputable music retail brands.

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