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Music press release builder

Fill in the facts, the story and one quote, and get a one-page release laid out the way editors read them: headline, facts first, story, quote, listings, then your bio and contact. It checks the six things a release needs before you start, and warns you about the lines that get releases deleted.

BEFORE YOU WRITE: THE SIX TESTS (0 OF 6)
Fix any you can't tick before you send. You can still draft now.
YOUR RELEASE · 11 WORDS
[Artist] releases a new single
[Artist] releases a new single.

ENDS
  • No date yet. That's right if it isn't confirmed, but most outlets need one before they can run anything.

Built from your words only. Nothing is stored or sent. You send it, from your own address, one outlet at a time.

How to use it

  1. 1Run the six tests. A date, a story you can back up, a printable photo, a link that plays, your own yes, and a bio that matches. Tick what's true.
  2. 2Fill in the facts. Who, what, when and where. Leave the date empty if it isn't confirmed; the builder writes around it.
  3. 3Add the story and one quote. Two or three true sentences, and one line in words you'd say out loud.
  4. 4Check the warnings. The builder flags anything over a page, claims an editor won't believe, and a missing date.
  5. 5Copy it and send it yourself. From your own address, one outlet at a time, with the first line of the email changed for each.

Most releases fail before they're written

When our team checked the artists we work with against six tests this October, most weren't ready to send anything, and the missing piece was nearly always the same: nothing dated in the next eight weeks. A release with no date in it is a bio with a headline. That's why the tests sit at the top of the builder, before a word is written.

What to leave out

Anything that isn't confirmed on the day you send it. Claims about reach, like sold out or tipped for big things. Names you haven't asked. Anything private you haven't decided to share. A shorter release that's all true beats a longer one with a line you'll have to take back. Our guide to writing a press release for a single has the full list, the order to send it in, and what to do when nothing runs.

Questions

What should a music press release include?

A headline, a first paragraph with the facts, two or three sentences of story, one quote from you, a listings block if there's a show, your short bio and your contact details. One page. That's the layout this builder uses.

How long should a music press release be?

One page, roughly 300 to 400 words. If it runs over, cut the story before the listings, because the listings are what gets copied straight into a gig guide.

What does ENDS mean on a press release?

It marks where the copy an editor can use ends. Everything after it, like your bio and contact details, is background for them rather than text to print.

Should I send it as an attachment?

Paste it into the body of the email and put one streaming link in it. Attachments often get filtered or never opened. Keep a printable PDF for anyone who asks.

Do I need a PR company to send it?

Not for your first ones. Send it yourself to local press, listings and genre sites that cover artists your size. A publicist earns their fee later, when there are more outlets than hours and a story they can sell.

THE GUIDE BEHIND IT
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