Spotify editorial pitch template
The pitch form gives you one short box to tell an editor why your song matters. This builds that description from your own words: what the song is about, where it sits, one detail only it has, and what's happening around release. Put in the release date and it tells you the day to pitch by.
Your pitch appears here as you type.
Built from your words only: nothing is written for you, nothing is stored or sent. Read it aloud and change anything you wouldn't say.
How to use it
- 1Put in the release date. You get the day to pitch by, two weeks out, and the last day, seven days before release.
- 2Say what the song is about. One sentence, in the words you'd use to a friend. Not the genre: the thing it's about.
- 3Place the sound and the mood. One sound a stranger would recognise and two or three mood words. Then one detail only this song has.
- 4Add what's happening around it. A show, a video, a story in the press. Editors look for songs that are going somewhere.
- 5Read it aloud, then paste it. Cut anything you wouldn't say. Paste it into the pitch form's description and fill in the other boxes there.
What editors are looking for
Spotify's own advice to artists is that more detail gives a song a better chance: the genre, the mood and the context. Context is the part most pitches leave out. A song with a launch show, a video and a list of people waiting for it is a song that's going somewhere. Say so in one plain sentence. Then stop: the editor is about to listen, and the song does the rest.
Where the pitch sits in your release
The pitch is one line in a release plan, not the plan. The song still needs people to hear it on day one, from your own list, your shows and the few shows, blogs and playlists that fit your sound. Our release countdown puts the pitch two weeks out alongside everything else, and our guide to getting your music heard covers the rest of the free routes.
Questions
How far before release should I pitch to Spotify's editors?
Spotify's own help page says to pitch an unreleased song at least seven days before release, and that a song pitched in time goes into your followers' Release Radar. We plan for two weeks, so a late upload or a distributor delay doesn't cost you the week.
How many songs can I pitch?
One at a time. Once the pitched song is out, you can pitch the next one. If a release has several songs, pitch the one you'd play to a stranger first.
How long should the pitch be?
Short enough to read in one go. We aim for under 500 characters: what the song is about, where it sits, one detail, one fact and what's happening around release. The genre, mood and style have their own boxes in the form, so the description doesn't need to repeat them.
Should I say who I sound like?
Leave it out of the description. Editors can hear the song, and the form already asks for genre and style. Use the space for what only your song has.
Does pitching guarantee a playlist?
No. It puts the song in front of the editors. Most pitched songs aren't picked, and that says nothing about the next one. Pitch every release, because the follower playlist alone is worth the ten minutes.
Should I pay someone to pitch for me?
The editorial pitch is free through your artist account, and nobody can buy a place on an editorial playlist. Our guide to paid promotion has a ten-question check before you spend anything.
Do you keep what I type?
No. The pitch is built in your browser. Nothing is sent to us or saved anywhere, so copy it before you close the page.
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