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GUIDES

Artist development, written down.

What we tell the artists we work with, one search at a time. Written by the HyperTribe team, reviewed by Kimberly, dated, and refreshed when something changes. Start with the hub, then pick the guide for your stage, your kind of music, or where you are right now.

START HERE
Artist development: what it is, what it costs, and how to tell it's working
What artist development means for an independent artist, the five stages, what each option costs, and the numbers that show it's working.
BY STAGE

The five stages, one guide at a time

Craft, brand, support, money, sustain. Each guide sits on one stage and says what to do on a Tuesday night.

CRAFT AND BRAND
How to grow as an independent artist: the next 90 days
A 90-day plan for growing as an independent artist around a job: one action a week, three releases a year, and the four numbers that tell you it's working.
CRAFT AND BRAND
How to record vocals at home
Treat the room, find the quiet spot, keep the distance, never record in the red. Ten things to fix at home before you pay anyone to mix your vocal.
CRAFT AND BRAND
How to write a musician bio: start with your fans' words
How to write a musician bio a stranger repeats: the five-years-from-now exercise, two to five words, one line for every profile, and what to leave out.
SUPPORT
How to get your first 1,000 fans (not streams)
A fan is someone you can contact. How to get the first 10, then 100, then 1,000, in the six steps we run with independent artists, and what to count.
SUPPORT
How to get gigs as an independent artist: the first rooms
How to get gigs as an independent artist in the UK: find rooms your size, the question that gets promoters to reply, and what to agree before you say yes.
SUPPORT
How to get your music heard as an independent artist
How to get your music heard with no budget: the four lanes that work, in what order, and the one-line story every pitch needs.
SUPPORT
How to get your music on UK radio: BBC Introducing and after
How to get played on UK radio as an independent artist: the BBC Introducing upload, local and specialist shows, when to send, and what a play is worth.
SUPPORT
How to make an EPK
What goes in an EPK, what to leave out, and when you need one. One page, built from your bio and one track that plays, sent as a link. Free guide.
SUPPORT
How to write a press release for a single: the UK version
How to write a press release for a single: the six things it needs first, the page top to bottom, what to leave out, who sends it and in what order.
SUPPORT
Why are my monthly listeners dropping?
Monthly listeners count people who played you in the last 28 days, so they fall between releases. What's normal, and the number to watch instead.
MONEY
Bandcamp Friday: how to prepare for 4 December
The last Bandcamp Friday of 2026 is 4 December. What the day does for an independent artist, the UK hours, and a two-week plan to prepare.
GUIDE
How do you build an email list as a musician?
How to start a mailing list as a UK artist, the consent rules in plain words, how to take names at gigs, and what to send so people keep opening it.
MONEY
How do independent artists make money?
Six places money comes from for an independent artist, which two or three fit you now, the lines that switch each one on, and what to leave for later.
GUIDE
How do you build your brand as a musician?
A musician's brand isn't a logo. Find your sound, your words and your world, keep some of you private, and change the look each release without losing yourself.
MONEY
How do you copyright your music in the UK?
UK copyright is automatic and there's no register to pay for. What you own, how long it lasts, and the four things to keep so you can prove it's yours.
GUIDE
How do you find a music producer in the UK?
Where to find a producer in the UK, how to tell if they're right for your song, what to send them and agree first, and how to find a mix engineer.
GUIDE
How do you find band members in the UK?
Where UK musicians find each other, what to put in a musicians-wanted post, how to try someone before they join, and what to agree on day one.
GUIDE
How do you get a record deal in the UK?
How UK artists get signed, the kinds of record deal, what a 360 deal takes, and what the Musicians' Union says to check before you sign anything.
GUIDE
How do you get honest feedback on your music?
Why friends can't tell you if a song is ready, the ten things to listen for, and a free 30-second test that tells you what listeners actually think.
GUIDE
How do you promote a gig and sell the tickets?
Who actually buys tickets to a small gig, what to post in the three weeks before, and the one message that sells more than any post.
GUIDE
Instagram for musicians: what is it actually for?
What Instagram usually does for emerging artists and what it doesn't, the five posts worth making, and the setup that makes a phone video look right.
MONEY
Plan your release back from the date
A week-by-week plan for releasing music independently: what to do before release day, on the day and after. Free to copy.
MONEY
Should you pay for music promotion? A decision rule
Is paid music promotion worth it? A ten-question check before you pay anyone, what the platforms' rules allow, UK prices, and the one time it makes sense.
GUIDE
Single, EP or album: which should you release next?
Single, EP or album? What each one is for, how stores tell them apart, and how to choose your next release from the songs you have.
MONEY
What is a split sheet? The paper independent artists skip
What a split sheet is, who owns the master when you pay a producer, which registrations pay you, what to agree before a gig. Free one-page split sheet.
GUIDE
Spotify removed my streams. What do I do?
Why Spotify removes streams it calls artificial, whether real streams get caught, and what to do in the first 48 hours if your release is taken down.
GUIDE
TikTok for musicians: does it work, and what should you post?
Does TikTok work for musicians? What to post, how often, how to get your song on it, and how views turn into fans you can actually reach.
GUIDE
Is 30 too old to start a music career?
No. What changes when you start music at 30, 40 or later, how to do it around a full-time job, and the age rules on UK funding to check first.
MONEY
UK music funding deadlines for independent artists
UK music grants for independent artists: the next deadline, the amount and the eligibility catch for each fund, checked weekly on the funder's own page.
MONEY
The UK independent release checklist (2026)
Releasing music independently in the UK: which royalty bodies to join and when, the codes you need, the BBC uploader, tax, and a two-week timeline.
MONEY
YouTube Shorts for emerging artists: the release sequence that works
How to use YouTube Shorts around a release: the order to put videos out, the settings that send viewers to the song, and what to measure.
CHOOSING HELP
Coach, course, mentor or a plan? Which comes first
Coach, course, mentor or a plan: how an independent artist chooses by stage and budget, what each costs in the UK, and when the answer is not yet.
CHOOSING HELP
Free music artist development workshop: your next release, planned in an hour
A free 60-minute recorded workshop for independent artists: a dated plan for your next release, five people to ask, paperwork in order, a weekly hour.
CHOOSING HELP
How does the music industry work?
The song, the recording and the show, who looks after each, how they're paid, and which of them an independent artist needs now. A UK guide.
BY WHAT YOU MAKE

The same stages, for your kind of music

Where your listeners are, what they do, and what changes about the plan when you write songs, make beats, rap, play in a band or sing.

BY WHERE YOU ARE

For the moment you're in

Your first release, or the week after your first thousand listeners. What to do now and what to leave for later.

FREE TOOLS AND SHEETS

Things to print or put in your calendar